2015, Clients: Rugby World Cup 2019 Organizing Committee/JTB Communications
Coinciding with the 2015 Rugby World Cup held in the UK, this project aimed to introduce the charms of each host city in Japan, when the event is held there in 2019. Promotional booths were set up for around a month at a time in prominent locations such as the Queen Elizabeth II Conference Centre, opposite Westminster Abbey, and in Trafalgar Square. As well as information on the history of rugby in Japan, and sightseeing guides for the 12 host cities, the booths also allowed visitors to experience traditional Japanese culture, and sample sake and Japanese tea.
CROSS MEDIA was responsible for many aspects of running the attraction, including constructing and installing the booth, as well as staffing it and fitting it out.