Regent Street, major shopping streets in London

Cross Media was founded by a Japanese person and is based in London; the cultural and economic heart of Europe. We aim to promote Japanese culture around the world via our publications and events.

We were established in 1987, and began producing publications for Japanese people in London, including lifestyle magazines and travel guides such as RED DIRECTORY and UK SEIKATSU.  We then established the Eat-Japan brand, under which we produced a magazine and various publications including THE SUSHI MENU BOOK, THE JAPANESE MENU BOOK and DASHI AND UMAMI. Our aim was to convey to English speakers reliable information about Japanese food and food culture.

Since 2010, our main efforts have been directed towards producing the twice-yearly HYPER JAPAN expo of Japanese culture. The aim of the event is to bring to a European audience a true sense of Japan right now, from a multitude of angles including food, music, fashion, technology, travel, traditional culture, video games, manga and anime, via live performances and exhibitor stands. In 2015, our events attracted over 130,000 attendees from all across Europe, making them the largest events specialising in Japanese culture in the UK.

Through planning and running these events, we have built-up a lot of know-how and knowledge of “cool Japan” contents, as well as forging strong links with the local community and UK media. We have used these assets to support Japanese companies and public bodies in their UK activities.

Our client base spans not only commercial businesses but also government and public bodies such as the Japanese Ministry of Agriculture, Forestry and Fisheries, the Japan Tourism Agency, Tokyo Metropolitan Government, Fukuoka City and the Japan External Trade Organization (JETRO).


We were founded in London as a publishing company, and published the inaugural issue of the annual Red Directory; a lifestyle guide for the UK Japanese community, introducing Japanese businesses and services based in the UK.


Leading the Japanese food and drink boom in London at the time, we began producing publications on Japanese food and drink.


We established the Eat-Japan brand to promote Japanese food and drink in the UK, and began publishing a quarterly magazine for consumers and an annual trade directory for food sector professionals.


We started the Sushi Awards sushi making competition, an event where we invited sushi chefs from around the world to gather and vie for the accolade of creating the world’s best sushi.


We inaugurated the HYPER JAPAN Japanese culture event.

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